U7 Launch Campaign
I was entrusted with the artistic direction of the first event for the U7, a brand and agency-powered council designed to engage the advertising community in discussions around emerging trends and the health of the tech industry.
The challenge:
The U7 is comprised of 10 of the world’s largest advertisers including Nestlé, Unilever, Diageo, Samsung, American Express, L’Oréal, GSK, The Wall Street Journal and Mars. The purpose of the U7 is to create a dialogue with advertisers so they can play an active role in shaping the future of digital marketing, plus members get exclusive access to new Unruly products and features.
The summit was a VIP RSVP only event and as such had to have 'private party' informal glam, a place where industry people could relax, network and be informed.
The approach:
Being the summit at Unruly's HQ in central London and about celebrating partnerships and networking I elaborated a visual identity around the theme of London transport system.
The centrepiece was the tube map of the city modified to include the HQ of all the companies members of the U7 which decorated the entrance hall, personal invites and printed agendas effectively creating a project asset bundle for the future U7 events.