As Global Designer, I led the creative development of a multi-touchpoint campaign (digital, social, print, experiential) celebrating the new partnership between Unruly, VIDAA, and FIFA+. The campaign launched a global consumer insights report ahead of the 2022 FIFA World Cup, transforming data into a compelling brand experience across multiple platforms and regions.

Objective:

Create an immersive, insight-driven campaign that positioned Unruly as an innovator in audience intelligence while highlighting its new partnership with VIDAA and FIFA+.

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Approach:

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• I developed a cohesive visual system spanning social media, print, infographics, and the event environment itself. The centrepiece was a data-driven whitepaper on World Cup consumer trends — supported by teaser campaigns, motion graphics, and downloadable research assets.

• The campaign culminated in a 360° immersive launch event at AURES London, combining interactive design, live interviews, and data storytelling. I led the art direction for motion, managed the setup team, and ensured brand consistency across every touchpoint.

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Scalability & Reach:

• ​​The campaign was regionalised across 10 global markets, with events in the US and Europe. I designed flexible templates and assets for localised execution while maintaining brand consistency — a structure later reused across other Nexxen campaigns.​

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Results:

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• 250+ attendees across industry and media.

• 48% increase in social engagement from teaser content.

• +380 new LinkedIn followers, 72% from advertising professionals.

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The campaign strengthened Unruly’s position as a trusted source of audience intelligence and translating creative engagement into measurable business growth.

SOCIAL MEDIA CAMPAIGN: