Tremor International (Ti) commissioned a complete rebrand of its identity in light of recent developments. The rebrand consisted in a refreshed brand and colour palette, new messaging and an array of new templates for the perusal of the whole business.

 

The challenge:

 

Tremor International (Ti) is a prominent figure in the adtech industry, having undergone a recent phase of strategic acquisitions and expansion. During this time, it became evident that the current branding lacked vitality and relevance, failing to align with the company's new values and exponential growth and success. Collaborating with the Creative Director, Marketing Team, and executive stakeholders presented a significant challenge, necessitating the use of exceptional communication, proactive decision-making, and meticulous execution to ensure the operation's success from inception to final launch.

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The approach:

 

Starting from few key words and concepts given by the stakeholders I proceeded creating different mood boards that then were later developed into simple identities. An evaluation process by the Ti task force ensured that constructive feedback was given in order to proceed to the following stages of the creative process.

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After extensive trial and error, the team selected a concept and initiated a logo design study. We explored numerous options and combinations to determine the most appropriate design for the brand.

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With the logo finalised, we established a color palette and created various templates and visual applications, including a brand book, PowerPoint and social media templates, imagery, iconography, signage, website UI/UX, merchandise, and more.

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As the brand custodian, I am responsible for maintaining the brand and ensuring compliance with brand guidelines across all business units. I am tasked with implementing the new identity applications, testing templates, supervising other designers for planned and future Ti campaigns, and facilitating the adoption of the refreshed branding by other designers.

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