Tremor International, a data-driven technology group, needed a cohesive brand system to unify its business units (Unruly, Amobee, and Nexxen) under one global identity.

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The challenge:

• Communicate trust and transparency around sensitive data

• Ensure consistency across regulated international markets

• Build visibility at industry events (Cannes Lions, DMEXCO, AdWeek, FIFA+)

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The approach:

Step 1 – Research & Positioning

• Analysed fintech & cybersecurity leaders for trust-building cues

• Integrated privacy & compliance frameworks (GDPR/CCPA) into brand comms

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Step 2 – Concept Development

• Designed scalable brand architecture linking parent company & subsidiaries

• Built adaptable UI/UX design systems and governance assets

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Step 3 – Execution

• Delivered global brand guidelines

• Designed dashboards, digital platforms & event branding

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The impact:

• +30% boost in brand recognition post-rebrand

• 3 continents aligned with one governance system

• Strengthened trust perception among enterprise partners (Unilever, P&G, Diageo)

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