To reposition Reconome not just as a service, but as a leader in the circular economy, bridging the gap between sustainable technology and high-level corporate appeal.

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Brand Strategy & Systems | Campaign Management | UI/UX Design

 

Objective:

 

• Expand Audience & Increase Trust: to refresh the brand and website to appeal to a wider and more executive audience to lead to new contracts.

• Quantify Impact: to clearly communicate the environmental (e-waste) and social (digital inclusion) impact metrics to decision-makers.

• Strategic Brand Positioning: to define a dual visual language that balances corporate professionalism with high-impact storytelling.

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Approach:

​I led the end-to-end creative solution, moving beyond simple aesthetics to define a comprehensive content and brand strategy. By conducting in-depth competitor analysis and brand positioning research, I identified the visual and narrative hooks needed to secure new B2B partnerships.

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Result:

• Creative Sales Support: Developed a high-impact design system and pitch decks that translated complex tech recycling into a compelling commercial narrative.

• Integrated Marketing: Managed the rollout of the new brand identity across multi-platform campaigns, ensuring visual excellence and consistent brand governance.

• Commercial Growth: Bridged the gap between creative vision and business goals, resulting in a 360° brand evolution that resonates with global FMCG and AdTech standards.