Agency side art direction of IKEA's vast array of email campaigns based on the client guidelines.

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IKEA's workflow is divided in quarters and for each portion of the year I was managing the campaign calendar agreed at the beginning of each period. Despite the strict content direction there was still plenty of creativity freedom in choosing the best design and layout. Working closely with developers and copywriters I was able to develop a great relationship with IKEA and improve their emails' quality  which resulted in a much larger reach, smoother and faster approval process, always meeting the deployment deadlines.

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Animated GIFs

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Animated gifs always increase customers engagement and were especially useful with IKEA's versatile products as I could easily show the various combinations of a product within a single gif.

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Reactivations & Landing Pages

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Another task was to refresh the layout and style of some landing pages used for service requests (data consent, surveys, etc..). The challenge was often to find new creative ideas without deviating from the main brand guidelines.