Delivery of 125m2 interactive stand to represent the company's brand identity and core offering during the two-day ad-tech show in Germany. 

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The challenge:

 

DMEXCO is an annual trade fair for digital marketing and advertising, the largest congress trade fair for the digital industry in Europe with around 1.000 exhibitors and 40.000 visitors every year.

Working on a lean budget the aim was to launch the new company's product offering, a combination of tech-based products and emotional data testing for digital publishers and advertisers, plus attract as many visitors as possible with an enticing and interactive stand design.

 

The approach:

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The creative concept reflected and refined Unruly’s brand personality. The exhibition stand was brought to life through narrative-led gamification that delivered key messaging. The space was fun, interactive and sharable, a perfect representation of the festival theme of ‘propriety data’.

The delegates journey through the space was carefully considered. An interactive tunnel experience with three unique touch zones led guests through key themes, delivering them to a custom-built arcade game as the final destination. Here, delegates put their new learnings into practice in a live gamified environment.

The unique stand format facilitated for authentic conversations about our clients services over a branded coffee and Pacman game.